Site and market assessments
Every successful seniors’ living development begins with understanding the market. Our unique, curated market assessments provide a comprehensive analysis of the commercial opportunity and equip our clients with solid evidence. This allows clients to progress investment decisions, capital allocation and development decisions with confidence.
Each assessment typically includes:
- Catchment definition and demographic analysis, including ageing population forecasts and household wealth profiling
- Competitive market review covering existing and future retirement living supply, pricing, vacancy, product mix and contract structures
- Residential property market analysis to inform achievable ingoing contribution pricing
- Demand modelling based on demographic trends, housing wealth and local market dynamics
- Recommendations on built form, apartment mix, staging, pricing strategy and contract structures.