A vision realised
One Fell Swoop was founded with a simple belief: the seniors’ living sector deserved a specialist partner that could bring together strategy, creativity and commercial expertise under one roof. What began as a vision to fill a gap in the market has grown into a team of more than 40 passionate professionals, united by a shared commitment to helping communities, operators and residents thrive.
Working as an extension of our clients’ teams, we partner across every stage of the journey, from strategic advice and financial modelling through to branding, marketing and sales. We’re well known for our deep industry knowledge and innovative thinking and the genuine relationships we build. Because at the heart of everything we do is a desire to create places and experiences that enrich the lives of older Australians.
Unparalleled leadership
Our highly respected leadership team works with clients to achieve results of which everyone can be truly proud. We act with integrity and courage while building and maintaining strong professional relationships over many years.
A leader who pushes boundaries, Christopher’s experience is unmatched in the seniors’ living sector. He works tirelessly to ensure that every project is positioned, priced and marketed to achieve outstanding sales outcomes. Passionate about improving the lives of older Australians, he strives to make seniors’ living communities better at every turn. As leader and mentor, he motivates the team to deliver beyond expectations, while overseeing all stages of our clients’ projects.
With over 30 years’ experience in marketing, Paul has worked with some of the world’s most recognised agencies. He has worked with Christopher for more than two decades, including the past 14 years as a Partner at OFS. He leads the strategic development and delivery of the company’s corporate operations, including IT infrastructure, business systems, administration, and compliance. Drawing on his deep technical expertise and leadership experience, he ensures that internal functions operate efficiently, cohesively, and in support of the broader business vision.
As an owner and operator, Stuart has held senior leadership and board positions for nearly 20 years in the Australian for-profit retirement living and aged care sectors. He has a dual role in driving our strategy and business growth as well as running our Operations division. Stuart and his team have holistic responsibility for all aspects of commissioning and running successful seniors’ living communities.
Liam has 14 years’ experience in the seniors’ industry, having worked for one of Australia’s largest privately owned seniors’ living operators. He oversees the delivery of market assessments, development and planning advice, financial modelling and supply and demand analysis. Liam also has expertise in transaction advisory, a specialised service delivering strategic advice that allows clients to make informed decisions and navigate every transaction successfully.
Highly credentialed, Hamisha has 15 years’ experience in aged care and senior living marketing and an MBA under her belt. She uses a hands-on approach to manage multiple stakeholders for our most high profile clients across Victoria and Queensland. Her deep experience in seniors’ marketing includes roles at Japara and Arcare, where she was involved in rebranding the businesses.
With more than 10 years’ experience in residential property marketing and sales, Jonathan brings a thoughtful, client-focused approach to every project. He combines deep expertise across residential and mixed-use developments with a passion for creating campaigns that genuinely connect with people. Working with clients across New South Wales and the ACT, Jonathan helps build momentum, inspire confidence and deliver strong sales outcomes.
John is a highly experienced property professional with over 17 years’ experience. He works across our projects in Victoria and South Australia, delivering end-to-end sales strategy, marketing execution and stakeholder engagement. MBA qualified, John has transacted more than A$1.3 billion in commercial property and over A$50 million in residential sales and is recognised for his strategic thinking and ability to achieve superior lead generation outcomes.
Tim is a senior property and retirement living sales professional with over 16 years’ experience across residential real estate and large-scale retirement portfolios. He has a proven track record of driving sales growth, increasing asset values and building high-performance teams. He brings deep expertise in sales leadership, operational strategy and stakeholder management, consistently delivering strong results in complex market environments. In his previous role at Aveo Group, he led sales strategy and performance across 24 communities.