Shaping a landmark retirement community in Sydney’s outer west
The Saxon | For Tulich Communities
The Saxon
The Saxon, a premium vertical retirement community in the heart of Oran Park, New South Wales, is the latest collaboration between us and Tulich Communities, following the success of our work together on The Royce in Penrith.
Featuring contemporary apartments and penthouses, exceptional shared spaces and a lifestyle-led approach to community design, the development has been carefully positioned to meet the evolving expectations of today’s retirees. Working alongside Tulich and a team of project partners, we have delivered our full suite of services from early strategic planning through to sales activation, with operations support continuing as the community comes to life.
Research & Advisory
Our advisory work helped shape a product unlike anything else in the local market. As an 11-storey vertical retirement community in award-winning Oran Park (recognised with the 2026 UDIA NSW Award for Excellence in Masterplanned Communities) The Saxon presented a unique opportunity to align product, pricing and lifestyle with one of Sydney’s fastest-growing destinations.
We provided market insights and pricing strategy for the apartment mix, helping ensure the offering reflected both local demand and the area’s strong future growth potential, including its proximity to Western Sydney Airport and the broader south-west Sydney growth corridor.
Design & Development
Working closely with Studio SC, we helped shape the planning and configuration of shared spaces to deliver an exceptional resident experience from day one. We also introduced award-winning interior design architects Studio Tate, whose contemporary interiors elevate both the apartments and communal spaces throughout the development.
Our involvement extended to refining the accommodation mix, including the strategic introduction of premium penthouse residences alongside beautifully designed apartments, creating greater product diversity and broader market appeal.
Marketing
The Saxon’s marketing has been built around a collaborative partnership between us and Masters Agency, combining strategic sales marketing with premium brand execution. Our team has delivered a comprehensive suite of marketing assets, including printed collateral, display suite design, development signage, hoarding, wayfinding and immersive sales tools. The display suite has been designed as a tactile experience, featuring a detailed development model, interior finishes boards, and full-scale kitchen and bathroom displays that allow prospective buyers to experience the quality and craftsmanship firsthand.
Sales
Sales have launched with a carefully considered market-entry strategy designed to build momentum from the earliest stages. An experienced Sales Manager was appointed to lead the campaign, while the exclusive Preferred Buyers Club gives early purchasers priority access to floorplans and pre-market pricing before the wider public launch. The campaign is supported by engaging launch events, including a headline appearance by acclaimed Australian author, speaker and comedian Jean Kittson. This will introduce The Saxon to the local community and generate strong early interest as sales continue to build.
As the project progresses, our Community Operations team will continue supporting Tulich through operational planning, service modelling and the development of key community documentation to ensure a successful transition from development to day-to-day operations.
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