A long-term partnership strengthening two communities
McQuoin Park & St Hedwig | For Catholic Healthcare
Catholic Healthcare’s McQuoin Park & St. Hedwig
McQuoin Park and St Hedwig are two of the retirement communities we have supported through our long-standing partnership with Catholic Healthcare, one of New South Wales’ leading not-for-profit providers of retirement living, residential aged care and home care services. Our relationship extends beyond individual campaigns, encompassing both corporate brand initiatives and the ongoing growth and marketing of its retirement communities.
Working as an extension of Catholic Healthcare’s team, we’ve provided strategic market advice, pricing guidance and marketing support that has helped strengthen market positioning, drive sales momentum and create a consistent, contemporary presence across multiple communities.
Research & Advisory
Our advisory work focused on ensuring both communities remained competitively positioned in changing markets. We conducted targeted market assessments and pricing reviews for McQuoin Park and St Hedwig, providing practical insights into local competition, buyer expectations and market dynamics. These recommendations helped refine pricing strategies, validate market positioning and support confident decision-making, ensuring each community remained attractive to prospective residents while supporting long-term commercial performance.
Marketing
Following the success of the initial marketing campaign for McQuoin Park, Catholic Healthcare entrusted us with the next stage of the community’s evolution, including the creation of a refreshed visual direction that reflected its premium offering and evolving audience.
The success of this approach established a creative foundation that was later extended to St Hedwig, creating a contemporary, cohesive marketing presence while allowing each community to maintain its own distinct personality. Across both developments, we are delivering ongoing strategic marketing support through refreshed branding, campaign creative, sales collateral and promotional materials.
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