An established older style resort with river views
Beauty Point Resort | For Retirement Your Way
Retirement Your Way’s Beauty Point Resort
Beauty Point Resort is perched above the Georges River with fabulous views. The community is older in style, dating back to the early 2000s. Our client – Retirement Your Way – was having difficulty moving stock as the perception in the market was that the community was tired. However the community’s greatest assets are its stunning natural location and tight-knit community of happy residents.
Since mid 2025, we have been engaged for marketing and sales to move the unsold units at Beauty Point. The successful rollout continues across a wide range of online and offline materials, and having appointed our own highly experienced Sales Manager, we are consistently achieving a strong sales rate.
Marketing
Our marketing campaign focussed on the warmth and camaraderie of the residents, along with the location, capturing its essence in a fresh, fun and inviting way. Leveraging various platforms including online, social media, brochureware and traditional media, we curated a narrative of community and inclusion – a place where people belong and enjoy an active social life. The extensive onsite facilities – including a beloved onsite restaurant – friendly staff and services have also been highlighted as selling points.
Sales
We were engaged to improve sales performance and reposition the customer experience. By implementing a targeted sales program, introducing new community engagement strategies and enhancing the presentation of available stock, the team increased lead-to-appointment conversions. This led to accelerated sales and reduced cancellations, delivering stronger commercial outcomes and a more compelling proposition for prospective residents.
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